THE CREATOR OF BRANDS

Creative people are rarely satisfied with their creations. They crave for more, and Simran Lal is no exception. After working on Good Earth with her mother, she set up Nicobar with her husband and most recently, Paro. Whether it is about retaining Indian essentials or creating products for millennials, Lal has worked towards them all. But how does she manage to balance and keep the identity of all three brands upright? “Because all of them come from the same family with the same intention and the